Building a Chat Assistant Module for Magento 2: Observers, Message Queues, and 10K Products

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Magento stores are large. Not WooCommerce "500 products with a few categories" large. Magento stores run 10,000+ SKUs, configurable products with dozens of variations, multiple store views for different languages, and Multi-Source Inventory across warehouses. I built Emporiqa, a chat assistant for e-commerce stores. After shipping integrations for Drupal Commerce, WooCommerce, and Sylius, Magento was next. The catalog complexity made it the most interesting one to build. Here's how the module

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