Vet a YouTube creator before you sponsor them: comments per view, reply rate and comment quality
python
dev.to
A sponsorship is paid for the audience, and the audience is the part a media kit tells you least about. Subscriber counts can be bought, view counts can come from one viral video, and a comment section can be padded with "great video!" from accounts that never watched. This post checks a shortlist of creators with public data before you sign: engagement per view, how often the creator talks to viewers, and how much of the comment section is real conversation. It starts where the influencer shor