Why We Chose a Custom Laravel eCommerce Build Over Shopify (And What It Actually Cost Us)
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We didn't start with Laravel. While the majority of teams launch using Shopify, it’s a fast way to get up and running with payment processing; we hit $100K in revenue very quickly with zero infrastructure headaches. For an early-stage store, that's genuinely the right call. Then we hit $400K annual GMV. The app stack started costing us over $700/month. Our checkout flow couldn't do what we needed without a Shopify Plus upgrade. We had three developers spending weekends fighting Liquid templa