We Went from 12 Pages to 150+ Without Writing a Single Blog Post

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Six months into building MosesTab, our church management platform, we had a grand total of twelve pages on our public site. A landing page, a pricing page, a handful of feature pages, and a contact form. We were getting maybe 40 organic visits a day, almost all of them branded searches; people who already knew the name. For a SaaS trying to grow, that is basically zero. The advice you hear everywhere is "start a blog." So we did. We wrote a few posts about church management, tithing, volunteer

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