How WooCommerce Cart Recovery Campaigns Work

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The Foundation: Live Capture and Abandonment Triggers The first technical hurdle is capturing email addresses before a cart is abandoned. Most WooCommerce stores use the woocommerce_after_checkout_validation hook to log email inputs in real time, storing them in a custom table (e.g., wp_nexu_abandoned_carts) with a timestamp and cart contents. This bypasses the default wp_posts meta system, which isn't optimized for transient cart data. The abandonment timeout, typically 15 - 20 minut

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