Chapter 1. Why the CPMO Role Now
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1.1 Three Forces Collapsing the Wall For three decades, B2B Enterprise software was built on a clean division of labor. Product was built first. Marketing dressed it up. Sales sold it. Customer Success kept it alive. Each function had its own leader, its own budget, its own quarterly rhythm, and its own definition of success. The architecture worked because the underlying physics worked: build cycles were measured in years, sales cycles in quarters, and buyers learned about software the way they