The Smartest Founders I Know Aren’t Building Unicorns
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Everyone wants to build a unicorn. A billion-dollar valuation. A massive funding round. A glamorous TechCrunch headline. An office somewhere in San Francisco with glass walls and free coffee. But after years of working with founders across different countries, industries, and startup stages, I’ve noticed something surprising: The smartest founders I know are not trying to build unicorns. They are building profitable systems. And honestly, that realization changed the way I look at startups