Your Rebrand Took Four Weeks. The CMS Updates Took Three Months. Here Is Why.
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The rebrand was supposed to take six weeks. New logo, new color palette, new messaging framework, new domain. The design team finished in four. The copywriters delivered the new voice guide in three. The developers rebuilt the header and footer components in five days. Then someone opened HubSpot and asked: "So how do we update the meta descriptions on all 340 pages?" That is where the project stalled. Not for a day. For three weeks. The rebrand checklist nobody warns you about Mos