The Real Cost of 1 Hour of WordPress Downtime (It's More Than You Think)
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Most WordPress site owners think about downtime the wrong way. They imagine the damage ending the moment the site comes back online. It doesn't. The real cost keeps running, in lost sales, developer invoices, search rankings, and customer trust, long after the page loads again. Here's what one hour of WordPress downtime actually costs, broken down into the four categories that matter. 💸 1. Lost Sales - The Clock Starts Immediately The moment your site goes down, revenue stops.