The search step is shrinking, and outbound got cheap. What is left?
dev.to
Two things changed under our feet this year. First, people ask an assistant and do not click. A friend needed accounting software last month and never opened Google. He asked, got three names, messaged a founder he already knew. No search, no form. Every tool in that market waits for a search that never happened. Second, writing a message became free. Fifty polite emails in a minute, from anyone. So inboxes are full and reply rates keep falling. What is left is timing. A company signs a bigge