What Competitor Pages to Monitor and How Often to Take Screenshots

Most companies understand that keeping an eye on competitors is important. But in practice, it usually goes something like this: once a month, someone opens a competitor's website, scrolls through the homepage, glances at a few other pages, decides nothing has really changed, and closes the tab. Then we're caught off guard when that same competitor launches a new feature, changes their pricing, or reworks their positioning entirely — and we find out about it last. The problem isn't that people